Congressman wants legislation to ban companies from using your search history for personalized prices
As online selling continues to change, a fresh legislative idea is highlighting how businesses manage customer information. A U.S. lawmaker has put forward a bill that seeks to limit the use of people's search records for adjusting prices on items and offerings. This step targets increasing worries about digital profiling, privacy protection, and fairness in the economy during the era of customized marketing.The legislation would prohibit businesses from mining a consumer’s online activity—specifically, their search history—to adjust prices for goods or services on an individual basis. While companies have long used demographic information and purchasing behavior to inform marketing strategies,…







